Work with a Home Improvement Marketing Expert

This sector of the economy is characterized by fierce competition. Companies offering renovation and replacement services to homeowners must market themselves effectively to position themselves as the top resource for homeowners. In order to grow your business and scale it, you need a responsive website with authoritative content and paid and organic campaigns driving traffic there. We have been trusted by so many contractors to take their marketing to another level because Socius has long been considered the premier digital marketing agency.

1. Become active on Google MyBusiness: If your home improvement business relies mostly on local clients, you can ensure you're found by the right people by claiming your Google MyBusiness account. Not familiar with Google MyBusiness? The service is like having one simple, straightforward interface that combines Google search, maps, and Google + with Reviews, Insights, and Google Analytics. As a result, potential customers will find you on Google by searching for your products and services

2.Don't you hear about the social media competition? Social media competitions are all the rage, and help increase interest in your company, along with likes on your page – as well as just generally getting more people talking about your brand.

You'll soon have lots of people liking your page, as well as sharing and commenting on your post if you offer a free hot tub, conservatory, or boiler as your prize (and these are all high-ticket items).

3.Remind past clients what else you can offer: Instead of just trying to reach out to new customers, what about contacting some of your old ones with a reminder of some of the other services you offer? It's already clear to them how well you can do your job, so it could be argued the hard part has already been done. A carefully worded email could help entice your previous customers into one of your other areas of expertise - especially if it relates to the work you had previously done for them.

 

I really hope you’ve found this blog helpful, and that you can put some of the above home improvement marketing ideas to good use as part of your own campaigns. These are all tactics that other companies, just like yours, use to get ahead. Some of them may seem out of the box, but they are not.

Comments

Post a Comment

Popular posts from this blog

Marketing in the home improvement industry: Why it matters

  Home improvement companies rely heavily on referrals and word of mouth to get new customers. This is a great strategy since many customers have already seen the quality of your work in the homes of their friends and families. In order to grow your business, this isn't usually enough to generate a large number of leads. That's where a marketing strategy becomes necessary. If potential clients are unaware that your company exists, they can't contact you for their projects. The internet has thankfully made it simpler to reach people who were never interested in what you were selling before. When people are researching their options, making your business more visible online is the best way to increase your visibility. Companies heavily rely on referrals and word-of-mouth marketing to drive customers to their website and increase responsiveness. Being a part of their research process is the best way to reach new customers. If you're in the home improvement business, make...
Read more

These are 4 quick and easy advertising ideas for home improvement

Getting back to the basics can sometimes be helpful. Using ads that generate curiosity, you can capture your customers' attention. Consider the possibilities and engage their imagination. Customers will be more likely to purchase the products and services they need from you if you do this. Here are 4 great home improvement advertising ideas . They will help inspire your team and bring customers through your door: 1. Use Pictures Your Customers Can Relate To: Acquiring new home improvement leads can be easier if you use images that your current (or future) customers will recognize. Customers will be attracted to your ad if they recognize themselves.  2. Present them with an offer that is different : Now that you've gained their attention, present them with an image they can relate to. Finally, offer them an incentive that keeps them interested. Discounts are appropriate for customers who intend to use your product. Make sure you include sales-end dates in your content. You shoul...
Read more

Great Methods to Market a Construction Business

1. Claim your Google My Business listing : When people search for local businesses, Google generates a list of businesses that match their criteria. The local SEO 3-pack displays these results in a box. It's a list of three businesses that, based on the user's search and proximity to the company's location, best match the user's search query. This is the Google My Business page for your company. It's critical that you claim this listing so that more people may learn about your company . Fill out all of the information once you've claimed your ad. Your contact information, photographs, and address are all included. You'll draw more leads to your page if you finish your listing. 2.Use social media marketing to connect with your prospects: For contractors, social media is one of the most effective advertising and marketing tools. This is one of the few techniques that allows you to communicate directly with your audience. You can communicate with your audienc...
Read more