Here are tips for attracting a bigger audience in construction marketing

The idea of marketing hardly crosses your mind if you are in the construction industry - unless you are having trouble booking jobs. You are likely focused on marketing your business at this point. Why should you stand out in the construction industry? To be a successful construction company, follow these construction marketing tips: 

1. Make sure your phone number is easily found everywhere: There are a few industries where phone calls are extremely important, and construction is one of them. It doesn't matter if it's a local. There are a lot of barriers in place that prevent leads from reaching out to you when they're looking for contractors. If they encounter too many, they won't get in touch with you. Increasing your company's visibility on Google, on a billboard near your office, or on a flyer at the local supermarket is all about your well-managed phone number. This will bring you more calls. 


2.Google local services ads: Although I definitely advise running your standard Google Search and Display ads during construction, you will be able to substantially increase your conversions and ROI with Google's local service ads. Why? Your industry needs this ad type! The "Google Guaranteed Badge" will appear on your service ad along with a direct link to your phone number when the ads are configured properly.


3. Provide helpful information on your website: Did you know that 63% of customers use a company's website to find and engage with the company, and 30% do not consider a business that does not have a website. To succeed in construction marketing, you need a website that is attractive, simple, easy to navigate, and provides leads with the information they need without overwhelming them.


4. Become very specific when it comes to your audience targeting on social media: Social media has a huge following and widespread use. The JBK study reports that 75% of construction companies use social media for promotional purposes. Construction companies have to deal with this both positively and negatively. Even more places and opportunities now exist for your construction company to promote itself, however standing out in such a crowded space makes it difficult. You can get very specific with your targeting on social media platforms like Facebook and Instagram. Specifying your targeted location is the first step in these platforms.


Once you have mastered our construction marketing techniques, we look forward to hearing about all of the new projects that come your way once you implement them. Feel free to share your construction marketing endeavors in the comments section.

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